History of License Management: The Market Matures (2000-)
By the year 2000, all the original players who had experienced reasonable success in the License Management business (GLOBEtrotter, Elan, and Wyatt River) had been absorbed by public companies. By this time, the FLEXlm product was the clear winner with over 80 or 90% market share.
The next several years were marked by a slowdown in innovation as the original entrepreneurs who had defined the market and developed these products were replaced with larger development teams and more of a “management by committee” process in the larger companies.
In my view, innovation slowed down for 3 reasons: first, the early period of rapid product development and customer acquisition had passed; second, the people who enjoyed working with the product and the market were gone, and finally, while the early market was dominated by private companies who were focused on the product and their customers, after 2000 this changed to public companies who were focused on their shareholders and quarterly revenue and profit.
By the end of 2005, many ISVs and end-users had grown tired of having no real choice for a license management solution. By starting Reprise we gave them another choice and we believe that the resulting competition will make innovation move a bit faster.