Is software piracy always bad? Is there any amount of piracy that you should tolerate, or even embrace? What determines how much, if any?
Summary: “The integration of RLM helps us not only provide floating license capability, but also allows us the ability to license new modules separately, such as the new chemistry module,” explained Scott Thibault, CPFD Software’s Vice President of Sales & Marketing. “Responding to market conditions, to our client’s detailed technical needs, is the heart of our business.”
CPFD Software’s Barracuda
CPFD Software’s Barracuda v14.3 Allows Simulation of Particle-Fluid Flows with Full Thermodynamics and Chemical Kinetics
In the fourth quarter of 2009, CPFD Software LLC, the creators of the Barracuda simulation package for particle-fluid systems, released the latest version of their sophisticated engineering software for modeling 3-dimensional chemical, thermal, and flow dynamics in gas-solid and liquid-solid systems
Barracuda v14.3 Includes:
- NEW Chemistry Module for modeling the homogenous & heterogeneous chemical reactions inside fluidized bed reactors.
- Gas Release of an entrapped gas or liquid within a solid.
- Liquid Injection Module that simulates liquid spray coating of particles such as fluidized-bed cokers.
- Wear Model that allows component wear to be reported on annualized basis.
- Reprise License Manager to allow floating licenses and full usage reporting
Barracuda is used by major oil & gas, chemical, petrochemical, and power equipment manufacturers for simulating, understanding, and optimizing the operation of fluidized systems. Common applications are FCC (fluidized catalytic cracking) reactors and regenerators, fluidized chemical reactors, and CFB (circulating fluidized bed) burners in coal-fired power plants, and both coal and biomass gasification reactors.
These critical gas-particle and liquid-particle systems are key elements in moving from a batch process to a more profitable continuous manufacturing process. When added to the detailed fluid/particle flow and thermodynamics, the new full chemistry modeling in this latest Barracuda release completes the simulation package, providing an important enabling technology for designers and operators of this equipment. Barracuda is capable of modeling this equipment at lab scale, pilot scale and full production scale with detailed chemistry at every stage.
“The integration of RLM helps us not only provide floating license capability, but also allows us the ability to license new modules separately, such as the new chemistry module,” explained Scott Thibault, CPFD Software’s Vice President of Sales & Marketing. “Responding to market conditions, to our client’s detailed technical needs, is the heart of our business.”
Traditional software licensing models are being challenged by new hardware and software deployment options. Gone are the days when users had to own their hardware infrastructure. Gone are the days of getting approval for the purchase of big ticket items like servers, and desktops, configuring them, and maintaining them to run their perpetually-licensed software in-house.
Summary: “We have chosen to use RLM both for its pricing and for its ease of use, as compared to its competitors. Moreover, since RLM “looks like” a famous competitor widely in use by our customers, they feel comfortable in using it. We also appreciate the great responsive support from Reprise.”
About Scalable Graphics:
A Leader in 3D Visualization Software
Scalable Graphics (www.scalablegraphics.com) is an international leading company specializing in fast parallel rendering and parallel computing for 3D visualization applications. Our mission is to help our customers visualize and analyze bigger datasets at higher frame rates by aggregating multiple graphics and computing resources. Scalable Graphics is operating worldwide and focusing in vertical industries like Oil & Gas, Automotive, Manufacturing, Simulation, Scientific Research and Life Sciences.
Our major product, Direct Transport Compositor, is middleware that enables any number of graphics cards and processors to concentrate their effort on a single display. Leading automotive companies, such as PSA Peugeot-Citro?, use Direct Transport Compositor to boost the performance of their Virtual Reality systems for digital prototyping. The delivered performance gain improves design review sessions, which can translate into improved collaborative work and better decision-making.
We also provide services (consulting, tailored developments, training, systems integration) in the field of high performance computing and visualization. Our general expertise in multi-core and multi-GPU architectures, including GPGPU computing (CUDA, OpenCL), allow our customers to considerably reduce the execution time of their computing codes.
Licensing Customized to our Needs
Licensing for us was a very important issue, and we have been using RLM since 2007 with great success. Our software Direct Transport Compositor is a cluster application, running on multiple nodes in parallel. It supports two kinds of nodes: the Display Nodes, which are connected to the displays, and the Rendering Nodes, which are in charge of the actual computation of the image. The way we charge our customers depends on the number of Display Nodes and Rendering Nodes they want to use at the same time on their system(s). We have chosen to use a centralized license server from which Direct Transport Compositor comes to check out dynamically the requested number of licenses. This allows our customers which have multiple systems to share and distribute the Display Nodes and Rendering Nodes licenses when they do not use all systems at the same time. This very flexible approach is very appreciated by our customers.
We have chosen to use RLM both for its pricing and for its ease of use, as compared to its competitors. Moreover, since RLM “looks like” a famous competitor widely in use by our customers, they feel comfortable in using it. We also appreciate the great responsive support from Reprise.
Summary: Exa Corporation, a leading worldwide provider of fluids simulation software and services for product engineering, has licensed the Reprise License Manager (RLM).
”Exa chose RLM for several reasons: RLM produces unencrypted, but authenticated, plain text report logs that we can use to bill customers based on actual license usage, RLM is a very cost effective solution for both Exa and our customers, and RLM includes all the general features that we need in a licensing solution,” commented James Hoch, Vice President of Software Development for Exa. “We are also very pleased with our relationship with Reprise and the support they have provided. Our transition to RLM has been very smooth.”
“Reprise is especially pleased to welcome Exa Corporation to the growing and diverse list of companies in the design and simulation space who are using RLM,” stated Matt Christiano, founder and CEO of Reprise Software. “By selecting RLM, Exa Corporation has further validated our overall product and marketing philosophy of providing increased openness, simplicity and value to the software licensing marketplace.”
Reprise recently shipped the eighth major release of RLM, now in beta and expected for general availability later this winter. The company was founded in January, 2006. Over 190 independent software vendors (ISVs) have adopted the Reprise License Manager to help ensure compliance with the terms of their license agreements in the field, making Reprise Software the fastest-growing provider in the license management marketplace.
With its built-in web server for administration and a published spec for its report log output, RLM helps lower costs for enterprise end users of software as well.
About Exa Corporation
Exa Corporation, based in Burlington, MA, USA, develops, markets, and supports simulation software for the fluids engineering marketplace along with a full suite of engineering consulting services. Exa’s products and services enable engineers to create competitive designs, while shortening product design cycles and improving time-to-market. Exa prides itself on offering products and services that fundamentally improve and enhance engineering design processes.
Exa currently employs a highly-educated team of over 150 people that is culturally diverse, with offices in the United States, France, Germany, Italy, Japan, Korea and worldwide distributors.
We've been lucky enough to be around software licensing for 20 years; combined, we have over 70 years of software licensing experience under our roof. It's safe to say that in that time we've seen it all, and then some. Whether it's enterprise end users wanting the best tools to maximize the usage of their valuable software assets, or software vendors wanting that next creative approach to licensing and selling their software, we've been there and done that.
Summary: “RLM offers a number of sophisticated solutions for implementing licensing strategies, and we have certainly not used all of the power of RLM. For us a key requirement was reliability and ensuring a painless experience for our end-users when having to deal with license issues. Previously, licensing was at times an obstacle to use and installation of our software. Since we made our switch to RLM things are much smoother and most importantly without pain for our end customers.”
Streamsim Technologies is a leading provider of high-end, reservoir flow simulation software based to the oil and gas industry. Companies use our products to manage and optimize oil & gas production from mature fields, specifically fields that are being produced with the aid of water and/or gas injection. Given the global nature of the industry, Streamsim supports customers all over the world.
The Switch to RLM
Streamsim’s move to RLM came in 2006, just as Reprise was launching its first version of RLM and we were facing and strong price increase from our previous supplier (SentinelLM). Two things were immediately apparent to us: a) Reprise came across as a small, nimble company that was going to support us anyway they could, and b) their pricing seemed reasonable and well tailored to a company like ours. The fact that they were the founding group were also the original architects of FlexLM was an added bonus. After some due diligence, we decided to switch.
We now have two products that are protected by RLM. The first is a numerical engine (3DSL) that has 5 modules that can be turned on & off and that run under Windows and Linux 32/64 bit environments. The second is a pure Java application based on the NetBeans platform that houses a number of options for allowing engineers to interpret results and make decisions based on results of 3DSL. RLM is our main way to turn options on and off, offering our clients an a-la-carte menu of choices.
Our clients have repeatedly demand three licensing features, all of which are extremely well served by RLM. The first is the ability to install network licenses that can be checked out by any engineer in the company and that are visible across the entire company network. The second is the ability to check-out/check-in roaming licenses onto laptops when engineers are off the network. And the third is the traditional standalone license. The ease of installation of the RLM server and its interface via a Web browser has resonated extremely well with our clients. In turn that reflects well on us. Recently, Reprise has added the ability to have a server that is platform independent, meaning that while we only support Windows/Linux a client can install a server on a different platform and our daemon will work there as well. That has given us flexibility and choice to our end-customers.
End User Acceptance and Support
There is always some pain involved when switching to a new licensing strategy and platform, and it did take us a bit longer than expected to get things right. However, the benefits have been dramatic. We receive next to no support calls for license issues or problems and our customers have extremely reliable access to our software on their networks. This allows us to concentrate on technical support of our own software as well focus on enhancing features important to our clients rather than having to field license support issues.
The odd times we do face an issue or are trying a new licensing strategy, Reprise has been extremely responsive and it is unusual if we don’t hear back within hours of email inquiry. Support has been prompt, reliable, and helpful.
RLM offers a number of sophisticated solutions for implementing licensing strategies, and we have certainly not used all of the power of RLM. For us a key requirement was reliability and ensuring a painless experience for our end-users when having to deal with license issues. Previously, licensing was at times an obstacle to use and installation of our software. Since we made our switch to RLM things are much smoother and most importantly without pain for our end customers.
Summary: Algorithmics, a leader is financial risk management solutions, replaced an older license manager with RLM because of its flexibility and affordability.
Algorithmics is a leading provider in the development and delivery of risk management solutions that enable growth, innovation and the efficient use of risk capital.
Financial organizations from around the world use Algorithmics’ software, content and advisory services to help them make risk-aware business decisions, maximize shareholder value, and meet regulatory requirements.
Supported by a global team of risk experts based in all major financial centers, Algorithmics offers proven, award-winning solutions for market, credit and operational risk, as well as collateral and capital management. Algorithmics was founded in 1989 in Toronto and since 2005 it has been a member of the Fitch Group.
Transition to RLM
Algorithmics transitioned to RLM (Reprise License Manager) from another licensing vendor because Reprise was able to match the functionality that our previous licensing system had while providing additional functionality in a cost-effective manner. Transitioning to the Reprise License Manager from our previous license manager was very straightforward to do. Reprise’s technical support has been very responsive and has provided the support needed for a successful transition.
Algorithmics supports several Operating Systems, from UNIX to Linux to Windows in both 32 and 64 bit variants, and Reprise can handle them all. RLM is simple to implement, very functional and is cost-effective.
We found that the flexibility of RLM allowed us to migrate to the new licensing scheme with minimal effort. Based on our experience with Reprise Software, we recommend RLM as a cost effective choice for a license management solution.
For more information about Algorithmics, please visit the following URL:
Thrive by making changes to your software licensing programs
Some pundits have said recently that the global economy is coming out of the recession. True or not, overall business activity is still comparatively slow. We think that a sluggish, yet growing economy presents an opportunity to exploit changes in how you license your software.
Of course many software vendors’ revenues were barely affected by the slump – good for them. But not all vendors are as fortunate. Every software vendor eventually experiences a slowdown at some point. When overall capital expenditures are declining it’s almost inevitable that software vendors will feel the effects too. In addition to redoubling your efforts to improve your core products, the key to successfully riding out a recession is to support an adaptable and creative set of software licensing programs.
Regular readers of this newsletter will already know that the best way to stay flexible is to integrate a license manager within your software. Here are some ideas for your marketing/sales teams to create new programs to help you weather the storm.
Streamline your Licensing Operations
Perpare yourself for growth by setting up a more automated licensing system can help you save money on labor costs, while improving customer satisfaction and increasing sales. When a prospective customer requests an evaluation of your product, you can send out an “evaluation key” that can be redeemed for a temporary license over the Internet that will be valid during the evaluation period. The best part of this tactic is that you know exactly when that license will expire, and perhaps when to contact the user to see if your product fits his needs. You then can either extend the evaluation by issuing a new “evaluation key” or convert the trial into a sale. For paying customers, you can allow them to self-serve their license keys using the same activation infrastructure.
New Pricing/Payment Models
Slow sales mean that it’s time to get creative with licensing. If you are now selling only permanent licenses, consider going to time-limited licenses, both to add recurring revenue and to avoid “giving away” value. Try selling annual licenses to reduce the upfront cost of your licenses. Price the annual licenses at a level that will increase your revenue over time. Also consider a pay-per-use scheme for those customers who prefer it.
Modularize your High-Value Components
Some software vendors use an economic slowdown to decouple some of their high-worth software modules from their basic product so that overall prices can be reduced while still capturing higher revenue from those customers who require the more expensive options. The lower cost of the basic version can open up new accounts and increase your market share as well.
“Productize” what you used to give away for free
We’ve talked to a lot of companies recently that are not, strictly speaking, software companies at all. It turns out that many technology companies often “throw in” software as a kind of “enabler” or loss-leader, focusing instead on collecting revenue from hardware sales or consulting fees. Let me suggest that wherever there is perceived value in these software applications, there is also potentially untapped incremental revenue.
Increase your Maintenance Subscription Rate
License Managers are very useful tools to ensure that your customers use only the software versions for which they have paid support fees. Try using the version number field in your licenses to encode a support-expiration date in the form yyyy.mmdd (2009.0531). Let a license manager compare it to the “release date” of each version so that your customers must remain current with their maintenance payments in order to access new releases.
Expand your Sales into New Regions
Use a license manager to restrict licenses by time zone or region to penetrate new markets at a much lower cost. Sales gains can be realized by charging a premium for licenses that allow use across wider geographies. Encourage additional license purchases from organizations whose software usage spans geographies.
Deepen Penetration within your Existing Customers
Often the best source of new license revenue is found within your existing customers. Not all users within a customer are the same. So try creating product classes that are specific to each different user type. A license manager makes it easy to build one binary that takes on different functional behaviors (“lite”, “basic”, “advanced” etc.), each one determined by the specific license key you issue. You can later sell upgrades by supplying an additional license key to turn on greater functionality. The pricing of these various classes of licenses should match the value that different user types ascribe to your software. Examine software usage patterns to create a balanced set of licensing options that appeal to the widest audience within your best customers.
Find a lower-cost Licensing Vendor
While you are looking for new revenue sources, you might also consider making changes on the other side of the ledger. If you are tired of paying excessive fees for your third party license manager, maybe it’s time to consider a lower cost alternative. Reprise Software is in the sweet-spot in this regard – providing a world-class license management system at a much more affordable price.
Summary: RLM has many useful features like Internet Activation, Virtual Machine detection, Node Locking, floating licenses and multi-platform support. One important requirement was the ability to support a trial version scheme for our customers to evaluate our products.
About KTC – Karlsruhe Technology Consulting GmbH:
KTC – proficient, honest and reliable
Karlsruhe Technology Consulting (KTC) is focused on the modeling and optimization of business processes and integrates the thought of sustainability into the business process landscape of the company.
KTC supports companies in the active implementation of their CSR policies. The claim of the KTC is to sensitize people and companies for the conscious use of resources and therefore beneficial influence the strategic potential. The successful implementation is continuously displayed in the “eco-cockpit” and provides potentials and deviations to make the right decisions. You can get more information on our Greentrac website, www.greentrac.de.
Instead of building our own license manager we decided to use the Reprise License Manager for our software products and concentrate on our core software functionality.
RLM has many useful features like Internet Activation, Virtual Machine detection, Node Locking, floating licenses and multi-platform support. One important requirement was the ability to support a trial version scheme for our customers to evaluate our products.
“RLM satisfies more of our requirements than other software license managers we evaluated.” (KTC-CTO Horst Wenske)